Spring, summer, fall, and winter – Labors of the Months are characteristic motifs in fine arts. “Dive Into the Picture” invites children and families to discover the „Augsburger Monatsbilder“ (Augsburg Labors of the Month) from the 16th century. The cycle of four paintings is among the most important works in the collection of the Deutsches Historisches Museum, depicting the people of Augsburg – a Bavarian city 50 miles west of Munich –, their lives and work, leisure and celebrations throughout the four seasons. The centerpiece of the exhibition is the newly restored and reframed first of the four scenes, “Januar – Februar – März” (January – February – March). The inclusive exhibition features numerous interactive stations and hands-on formats that invite visitors to explore and participate.

A literal Zeitgeist greets visitors: the little ghost’s face consists of cut-out eyes and a mouth made of typography. Zeitgeistappears on all communication media, from the exhibition to posters in the city, to playfully and sympathetically convey background knowledge with constantly changing facial expressions. The ghost is supported by a cast of four different characters from the paintings.

These characters first appear at the very beginning of the exhibition in the form of an animated video shadow play, and later as life-sized cutouts with speech bubbles throughout the exhibition. Interactive audio stations, integrated into the characters, provide background information on the various areas of the exhibition. Each represents a different theme: the patrician represents people, the horseman games, the merchant trade and the shepherd represents nature.

#DHMZeitreise

SERVICES
Exhibition graphics, Illustrations, Visual Identity, Key Visual, Campaign (Development and Design), Design of Print Media (Posters, Banners, Flyers, Advertisements)

VISUAL SPACE AGENCY
Julia Volkmar, Anja Rausch

IN COLLABORATION WITH
Studio Bens


CLIENT
Deutsches Historisches Museum Berlin

PRESIDENT
Raphael Gross

DIRECTOR OF EXHIBITIONS
Ulrike Kretzschmar

PROJECT MANAGEMENT
Philipp Springer

CURATION
Petra Larass, Stephanie Neuner

COMMUNICATION
Stephan Adam (Director of Department), Maria Altnau, Christina Behrendt, Ina Frodermann, Laura Groschopp, Jenny Jakubik, Daniela Lange, Alexandra de León, Thabea Lintzmeyer, Ilka Linz, Jana Nawrot, Nicola Schnell, Peter Schützhold, Oliver Schweinoch

VISUAL CONSULTING
Mason Leaver-Yap

GRAPHICS PRODUCTION (Exhibition)
Digidax

PHOTOGRAPHY
Deutsches Historisches Museum / Thomas Bruns (Exhibition), Alexander Butz and Jens Ludewig (Campaign)