{"id":2697,"date":"2026-03-28T12:00:02","date_gmt":"2026-03-28T11:00:02","guid":{"rendered":"https:\/\/visual-space-agency.com\/hand-werk-copy\/"},"modified":"2026-05-28T20:25:33","modified_gmt":"2026-05-28T18:25:33","slug":"stationen-im-gelaende-materia","status":"publish","type":"post","link":"https:\/\/visual-space-agency.com\/en\/stationen-im-gelaende-materia\/","title":{"rendered":"STATIONS ON THE GROUNDS \u2013 MATERIA"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":2873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[75,6,54,49,76,57,5,50],"tags":[93],"class_list":["post-2697","post","type-post","status-publish","has-post-thumbnail","hentry","category-exhibition-graphics","category-exhibition","category-exhibition-architecture","category-ausstellungsdesign","category-ausstellungsgestaltung","category-spaces-exhibitions","category-spatial-design","category-szenografie","tag-lwl-freilichtmuseum-detmold"],"grid":"{\r\n  \"colCount\": 12,\r\n  \"colGutter\": 1,\r\n  \"rowGutters\": [\r\n    0,\r\n    5,\r\n    5,\r\n    5,\r\n    5,\r\n    5,\r\n    5,\r\n    5,\r\n    5\r\n  ],\r\n  \"frameMargin\": 5,\r\n  \"leftFrameMargin\": 10,\r\n  \"rightFrameMargin\": 10,\r\n  \"topFrameMargin\": 0,\r\n  \"bottomFrameMargin\": 20,\r\n  \"rowAttrs\": [\r\n    {\r\n      \"bgimage\": {\r\n        \"attid\": 2890,\r\n        \"url\": \"\/wp-content\/uploads\/2026\/03\/31_Materia_Stationen-im-Gelaende_Visual-Space-Agency.jpg\",\r\n        \"sizes\": {\r\n          \"_1280\": {\r\n            \"w\": 1280,\r\n            \"h\": 904,\r\n            \"url\": \"\/wp-content\/uploads\/2026\/03\/31_Materia_Stationen-im-Gelaende_Visual-Space-Agency-1280x904.jpg\"\r\n          },\r\n          \"_1024\": {\r\n            \"w\": 1024,\r\n            \"h\": 723,\r\n            \"url\": \"\/wp-content\/uploads\/2026\/03\/31_Materia_Stationen-im-Gelaende_Visual-Space-Agency-1024x723.jpg\"\r\n          },\r\n          \"_768\": {\r\n            \"w\": 768,\r\n            \"h\": 542,\r\n            \"url\": \"\/wp-content\/uploads\/2026\/03\/31_Materia_Stationen-im-Gelaende_Visual-Space-Agency-768x542.jpg\"\r\n          },\r\n          \"_512\": {\r\n            \"w\": 512,\r\n            \"h\": 362,\r\n            \"url\": \"\/wp-content\/uploads\/2026\/03\/31_Materia_Stationen-im-Gelaende_Visual-Space-Agency-512x362.jpg\"\r\n          },\r\n          \"_265\": {\r\n            \"w\": 265,\r\n            \"h\": 187,\r\n            \"url\": \"\/wp-content\/uploads\/2026\/03\/31_Materia_Stationen-im-Gelaende_Visual-Space-Agency-265x187.jpg\"\r\n          }\r\n        }\r\n      },\r\n      \"row100vh\": true,\r\n      \"rowcustomheight\": \"\",\r\n      \"relid\": 7\r\n    },\r\n    {\r\n      \"bgcolor\": \"#000000\",\r\n      \"row100vh\": false,\r\n      \"relid\": 8\r\n    },\r\n    {\r\n      \"relid\": 1\r\n    },\r\n    {\r\n      \"relid\": 15\r\n    },\r\n    {\r\n      \"relid\": 89\r\n    },\r\n    {\r\n      \"relid\": 51\r\n    },\r\n    {\r\n      \"relid\": 36\r\n    },\r\n    {\r\n      \"relid\": 18\r\n    },\r\n    {\r\n      \"relid\": 2\r\n    },\r\n    {\r\n      \"relid\": 19\r\n    }\r\n  ],\r\n  \"bgColor\": null,\r\n  \"bgImage\": null,\r\n  \"cont\": [\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_Standard20pxWhite\\\">STATIONS ON THE GROUNDS<br \/>Mar 28\u2013Oct 31, 2026<br \/>Announcement of the exhibition \u201cMateria \u2013 Wood, Clay, Straw, Concrete\u201d<br \/>LWL Open-Air Museum Detmold<\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 1,\r\n      \"col\": 0,\r\n      \"colspan\": 4,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 5,\r\n      \"spacebelow\": 5,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 4,\r\n      \"absolute_position\": false,\r\n      \"classes\": \"intro-sticky-title color-cycle color-cycle-active \"\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_Standard20pxWhite\\\">Distributed across the grounds, the stations pick up the very materials from which the new exhibition building was constructed. Steles whose outlines are derived from the shape of the museum grounds embed each station in the site\u02bcs topography. Their surfaces feature abstracted structures of each respective material \u2013 a design translation that renders clay, wood, straw, and concrete legible beyond their role as building materials. On their reverse sides, the steles carry a bold green that makes them visible from a distance across the grounds. Each station is additionally assigned its own color corresponding to its material. The accompanying flyer echoes the shape of the grounds and simultaneously serves visitors as a map of the stations. Both the exhibition graphics and the stations were developed in collaboration with Schr\u00f6der Rauch.<\/p><p class=\\\"_Standard20pxWhite\\\">Four familiar materials shape the new building of the LWL-Freilichtmuseum Detmold (from July 2, 2026\u2013 LWL-Museum Hellerlecht), an open-air museum preserving historical buildings from Westphalia, and form the subject of the special exhibition \u201cMateria \u2013 Holz, Lehm, Stroh, Beton\u201d Materia \u2013 Wood, Clay, Straw, Concrete), on view from October 2026 as the first exhibition in the new entrance building. Since March, outdoor stations distributed across the museum grounds have been announcing the exhibition, locating these materials where they already exist and can be experienced on site. Artistic installations invite visitors to encounter the familiar materials anew: clay in the context of ecological preservation, concrete at the intersection of tradition and modernity, wood as a habitat inscribed with questions of ownership and stewardship, and straw as a material that makes the process of building tangible in workshops.<\/p><p class=\\\"_Standard20pxWhite\\\">Our design extends into spatial interventions as well. A walkway leads into the clay pit, inviting visitors to get close to the material; panels mounted on the railing provide further information about it. At the transformer tower, where the installation \u201cTurmgeschichten\u201d (\u201cTower Stories\u201d) gathers private photographs and personal memories of the historic structure, a resting area was created for visitors to linger. Both interventions translate the stations\u02bc intent into a physical encounter with the materials, in the open landscape, before they appear in the exhibition. These open-air grounds become the first room of \u201cMateria.\u201d<\/p><p class=\\\"_Standard20pxWhite\\\"><!-- notionvc: 589a0964-f508-4aa2-b79d-f419cebe5431 --><\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 1,\r\n      \"col\": 4,\r\n      \"colspan\": 5,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 5,\r\n      \"spacebelow\": 5,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 6,\r\n      \"absolute_position\": false\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_ProjectCreditsWhite\\\">SERVICES<br \/>Station Design, Graphic Design<br \/><br \/>VISUAL SPACE AGENCY<br \/>Julia Volkmar, Lia Bach <br \/><br \/>IN COLLABORATION WITH<br \/>Schr\u00f6der Rauch <br \/><br \/><br \/>CLIENT<br \/>Landschaftsverband Westfalen-Lippe (LWL)<br \/>LWL-Freilichtmuseum Detmold<br \/>Westf\u00e4lisches Landesmuseum f\u00fcr Alltagskultur <br \/><br \/>MUSEUM DIRECTOR<br \/>Dr. Marie Luisa Allemeyer <br \/><br \/>HEAD OF DEPARTMENT<br \/>Dr. Alice-Anna Schr\u00f6der-Klaassen <br \/><br \/>TEAM LEAD COLLECTION CARE<br \/>Anja Feldmann <br \/><br \/>CURATOR<br \/>Dr. Florian Strob <br \/><br \/>CURATORIAL ASSISTANTS<br \/>Sabine Markwirth, Paula Susanna Mielke <br \/><br \/>TEAM LEAD CULTURAL EDUCATION<br \/>Anna Stein <br \/><br \/>GRAPHIC PRODUCTION<br \/>fine print digital druck GmbH <br \/><br \/><br \/>PHOTOGRAPHY<br \/>Sabine Markwirth<br \/>Julia Volkmar<\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 1,\r\n      \"col\": 10,\r\n      \"colspan\": 2,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 5,\r\n      \"spacebelow\": 5,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 5,\r\n      \"absolute_position\": false\r\n    },\r\n    {\r\n      \"type\": \"img\",\r\n      \"cont\": \"\/wp-content\/uploads\/2026\/05\/Materia_Stationen-im-Gelaende_Visual-Space-Agency16.jpeg\",\r\n      \"align\": \"middle\",\r\n      \"row\": 2,\r\n      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Detmold<\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 1,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 4,\r\n      \"absolute_position\": false,\r\n      \"classes\": \"intro-sticky-title color-cycle color-cycle-active \"\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_Standard20pxWhite\\\">Distributed across the grounds, the stations pick up the very materials from which the new exhibition building was constructed. Steles whose outlines are derived from the shape of the museum grounds embed each station in the site\u02bcs topography. Their surfaces feature abstracted structures of each respective material \u2013 a design translation that renders clay, wood, straw, and concrete legible beyond their role as building materials. On their reverse sides, the steles carry a bold green that makes them visible from a distance across the grounds. Each station is additionally assigned its own color corresponding to its material. The accompanying flyer echoes the shape of the grounds and simultaneously serves visitors as a map of the stations. Both the exhibition graphics and the stations were developed in collaboration with Schr\u00f6der Rauch.<\/p><p class=\\\"_Standard20pxWhite\\\">Four familiar materials shape the new building of the LWL-Freilichtmuseum Detmold (from July 2, 2026\u2013 LWL-Museum Hellerlecht), an open-air museum preserving historical buildings from Westphalia, and form the subject of the special exhibition \u201cMateria \u2013 Holz, Lehm, Stroh, Beton\u201d Materia \u2013 Wood, Clay, Straw, Concrete), on view from October 2026 as the first exhibition in the new entrance building. Since March, outdoor stations distributed across the museum grounds have been announcing the exhibition, locating these materials where they already exist and can be experienced on site. Artistic installations invite visitors to encounter the familiar materials anew: clay in the context of ecological preservation, concrete at the intersection of tradition and modernity, wood as a habitat inscribed with questions of ownership and stewardship, and straw as a material that makes the process of building tangible in workshops.<\/p><p class=\\\"_Standard20pxWhite\\\">Our design extends into spatial interventions as well. A walkway leads into the clay pit, inviting visitors to get close to the material; panels mounted on the railing provide further information about it. At the transformer tower, where the installation \u201cTurmgeschichten\u201d (\u201cTower Stories\u201d) gathers private photographs and personal memories of the historic structure, a resting area was created for visitors to linger. Both interventions translate the stations\u02bc intent into a physical encounter with the materials, in the open landscape, before they appear in the exhibition. These open-air grounds become the first room of \u201cMateria.\u201d<\/p><p class=\\\"_Standard20pxWhite\\\"><!-- notionvc: 589a0964-f508-4aa2-b79d-f419cebe5431 --><\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 2,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": \"10\",\r\n      \"spacebelow\": \"5\",\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 6,\r\n      \"absolute_position\": false\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_ProjectCreditsWhite\\\">SERVICES<br \/>Station Design, Graphic Design<br \/><br \/>VISUAL SPACE AGENCY<br \/>Julia Volkmar, Lia Bach <br \/><br \/>IN COLLABORATION WITH<br \/>Schr\u00f6der Rauch <br \/><br \/><br \/>CLIENT<br \/>Landschaftsverband Westfalen-Lippe (LWL)<br \/>LWL-Freilichtmuseum Detmold<br \/>Westf\u00e4lisches Landesmuseum f\u00fcr Alltagskultur <br \/><br \/>MUSEUM DIRECTOR<br \/>Dr. Marie Luisa Allemeyer <br \/><br \/>HEAD OF DEPARTMENT<br \/>Dr. Alice-Anna Schr\u00f6der-Klaassen <br \/><br \/>TEAM LEAD COLLECTION CARE<br \/>Anja Feldmann <br \/><br \/>CURATOR<br \/>Dr. Florian Strob <br \/><br \/>CURATORIAL ASSISTANTS<br \/>Sabine Markwirth, Paula Susanna Mielke <br \/><br \/>TEAM LEAD CULTURAL EDUCATION<br \/>Anna Stein <br \/><br \/>GRAPHIC PRODUCTION<br \/>fine print digital druck GmbH <br \/><br \/><br \/>PHOTOGRAPHY<br \/>Sabine Markwirth<br \/>Julia Volkmar<\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 3,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": \"5\",\r\n      \"spacebelow\": \"10\",\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 5,\r\n      \"absolute_position\": false\r\n    },\r\n    {\r\n      \"type\": \"img\",\r\n      \"cont\": \"\/wp-content\/uploads\/2026\/05\/Materia_Stationen-im-Gelaende_Visual-Space-Agency16.jpeg\",\r\n      \"align\": \"middle\",\r\n      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