{"id":2232,"date":"2023-12-15T20:00:30","date_gmt":"2023-12-15T19:00:30","guid":{"rendered":"https:\/\/visual-space-agency.com\/roads-not-taken-copy\/"},"modified":"2025-09-19T14:15:25","modified_gmt":"2025-09-19T12:15:25","slug":"beschilderung-gemaeldegalerie","status":"publish","type":"post","link":"https:\/\/visual-space-agency.com\/en\/beschilderung-gemaeldegalerie\/","title":{"rendered":"NEW LABELING SYSTEM GEM\u00c4LDEGALERIE"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":2287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[75],"tags":[89],"class_list":["post-2232","post","type-post","status-publish","has-post-thumbnail","hentry","category-exhibition-graphics","tag-gemaldegalerie-berlin"],"grid":"{\r\n \"colCount\": 12,\r\n \"colGutter\": 1,\r\n \"rowGutters\": [\r\n 0,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5\r\n ],\r\n \"frameMargin\": 5,\r\n \"leftFrameMargin\": 10,\r\n \"rightFrameMargin\": 10,\r\n \"topFrameMargin\": 0,\r\n \"bottomFrameMargin\": 20,\r\n \"rowAttrs\": [\r\n {\r\n \"bgimage\": {\r\n \"attid\": 2243,\r\n \"url\": \"\/wp-content\/uploads\/2025\/09\/03_Gemaeldegalerie-Labels_Exhibtion_Visual-Space-Agency.jpg\",\r\n \"sizes\": {\r\n \"_1920\": {\r\n \"w\": 1920,\r\n \"h\": 1280,\r\n \"url\": \"\/wp-content\/uploads\/2025\/09\/03_Gemaeldegalerie-Labels_Exhibtion_Visual-Space-Agency-1920x1280.jpg\"\r\n },\r\n \"_1280\": {\r\n \"w\": 1280,\r\n \"h\": 853,\r\n \"url\": \"\/wp-content\/uploads\/2025\/09\/03_Gemaeldegalerie-Labels_Exhibtion_Visual-Space-Agency-1280x853.jpg\"\r\n },\r\n \"_1024\": {\r\n \"w\": 1024,\r\n \"h\": 683,\r\n \"url\": \"\/wp-content\/uploads\/2025\/09\/03_Gemaeldegalerie-Labels_Exhibtion_Visual-Space-Agency-1024x683.jpg\"\r\n },\r\n \"_768\": {\r\n \"w\": 768,\r\n \"h\": 512,\r\n \"url\": \"\/wp-content\/uploads\/2025\/09\/03_Gemaeldegalerie-Labels_Exhibtion_Visual-Space-Agency-768x512.jpg\"\r\n },\r\n \"_512\": {\r\n \"w\": 512,\r\n \"h\": 341,\r\n \"url\": \"\/wp-content\/uploads\/2025\/09\/03_Gemaeldegalerie-Labels_Exhibtion_Visual-Space-Agency-512x341.jpg\"\r\n },\r\n \"_265\": {\r\n \"w\": 265,\r\n \"h\": 177,\r\n \"url\": \"\/wp-content\/uploads\/2025\/09\/03_Gemaeldegalerie-Labels_Exhibtion_Visual-Space-Agency-265x177.jpg\"\r\n },\r\n \"1536x1536\": {\r\n \"w\": 1536,\r\n \"h\": 1024,\r\n \"url\": \"\/wp-content\/uploads\/2025\/09\/03_Gemaeldegalerie-Labels_Exhibtion_Visual-Space-Agency-1536x1024.jpg\"\r\n }\r\n }\r\n },\r\n \"row100vh\": true,\r\n \"rowcustomheight\": \"\",\r\n \"relid\": 7\r\n },\r\n {\r\n \"bgcolor\": \"#000000\",\r\n \"row100vh\": false,\r\n \"relid\": 8\r\n },\r\n {\r\n \"relid\": 13\r\n },\r\n {\r\n \"relid\": 34\r\n },\r\n {\r\n \"relid\": 41\r\n },\r\n {\r\n \"relid\": 85\r\n },\r\n {\r\n \"relid\": 45\r\n },\r\n {\r\n \"relid\": 24\r\n },\r\n {\r\n \"relid\": 39\r\n },\r\n {\r\n \"relid\": 40\r\n }\r\n ],\r\n \"bgColor\": null,\r\n \"bgImage\": null,\r\n \"cont\": [\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

NEW LABELING SYSTEM<\/span>
Gem\u00e4ldegalerie Berlin<\/a>\u00a0
Since 2023<\/span><\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 0,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 5,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 4,\r\n \"absolute_position\": false,\r\n \"classes\": \"intro-sticky-title color-cycle color-cycle-active\",\r\n \"dosync\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

In 2023, VISUAL SPACE AGENCY was invited to develop the new labeling system for the Gem\u00e4ldegalerie Berlin. Opened in 1830 and moved to Berlin\u2019s Kulturforum <\/i>in 1998, the museum attracts around 300,000 visitors annually (2019). The Gem\u00e4ldegalerie presents European paintings from the 13th to the 18th century, including works by D\u00fcrer, Raphael, Caravaggio, van Eyck, Rembrandt, and Vermeer.<\/p>

The labeling concept created by VISUAL SPACE AGENCY is part of the gallery\u2019s renovation efforts completed in 2023 and focuses on sustainability, inclusion, and interactivity. Labels can be produced cost-effectively in-house. Made from reusable materials and using acid-free, non-toxic adhesive and paper stock, the labels are long-lasting while meeting the artworks\u2019strict conservation requirements. Labels can be freely mounted and repositioned without leaving traces on the walls\u2019surfaces. Featuring explanatory texts and QR codes linking to further information, visitors are able to engage more deeply with the exhibition.<\/p>

As the labeling system covering more than 1,000 artworks is rolled out gradually, we put an emphasis on its compatibility with the existing system, creating a visual bridge. Our system connects the established color scheme with clear, understated typography, creating a coherent appearance and ensuring a smooth transition between systems. All labels are installed at a height accessible for children and wheelchair users. Despite their relatively low positions, with the labels are angled slightly towards the visitors they remain easy to read for everyone.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 4,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 5,\r\n \"spacebelow\": 5,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 6,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

SERVICES
Graphic Design, Development & Production Management

TEAM VSA
Julia Volkmar, Kristin Krause


CLIENT
Gem\u00e4ldegalerie, Staatliche Museen zu Berlin

DIRECTOR
Dr. Dagmar Hirschfelder

HEAD OF PROJECT
Nuria Jetter

GRAPHIC PRODUCTION
Heerlein Werbetechnik\u00a0


PHOTOS
Alexander Butz
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NEW LABELING SYSTEM<\/span>
Gem\u00e4ldegalerie Berlin<\/a>\u00a0
Since 2023<\/span><\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": \"10\",\r\n \"spacebelow\": \"5\",\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 11,\r\n \"absolute_position\": false,\r\n \"classes\": \"intro-sticky-title color-cycle color-cycle-active \"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

In 2023, VISUAL SPACE AGENCY was invited to develop the new labeling system for the Gem\u00e4ldegalerie Berlin. Opened in 1830 and moved to Berlin\u2019s Kulturforum <\/i>in 1998, the museum attracts around 300,000 visitors annually (2019). The Gem\u00e4ldegalerie presents European paintings from the 13th to the 18th century, including works by D\u00fcrer, Raphael, Caravaggio, van Eyck, Rembrandt, and Vermeer.<\/p>

The labeling concept created by VISUAL SPACE AGENCY is part of the gallery\u2019s renovation efforts completed in 2023 and focuses on sustainability, inclusion, and interactivity. Labels can be produced cost-effectively in-house. Made from reusable materials and using acid-free, non-toxic adhesive and paper stock, the labels are long-lasting while meeting the artworks\u2019strict conservation requirements. Labels can be freely mounted and repositioned without leaving traces on the walls\u2019surfaces. Featuring explanatory texts and QR codes linking to further information, visitors are able to engage more deeply with the exhibition.<\/p>

As the labeling system covering more than 1,000 artworks is rolled out gradually, we put an emphasis on its compatibility with the existing system, creating a visual bridge. Our system connects the established color scheme with clear, understated typography, creating a coherent appearance and ensuring a smooth transition between systems. All labels are installed at a height accessible for children and wheelchair users. Despite their relatively low positions, with the labels are angled slightly towards the visitors they remain easy to read for everyone.<\/p>\",\r\n \"align\": \"bottom\",\r\n \"row\": 2,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": \"10\",\r\n \"spacebelow\": \"5\",\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 6,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

SERVICES
Graphic Design, Development & Production Management

TEAM VSA
Julia Volkmar, Kristin Krause


CLIENT
Gem\u00e4ldegalerie, Staatliche Museen zu Berlin

DIRECTOR
Dr. Dagmar Hirschfelder

HEAD OF PROJECT
Nuria Jetter

GRAPHIC PRODUCTION
Heerlein Werbetechnik\u00a0


PHOTOS
Alexander Butz
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