{"id":220,"date":"2023-04-11T22:37:27","date_gmt":"2023-04-11T20:37:27","guid":{"rendered":"https:\/\/visual-space-agency.com\/roads-not-taken-2\/"},"modified":"2025-11-19T21:38:38","modified_gmt":"2025-11-19T20:38:38","slug":"fortschritt-als-versprechen","status":"publish","type":"post","link":"https:\/\/visual-space-agency.com\/en\/fortschritt-als-versprechen\/","title":{"rendered":"PROGRESS AS A PROMISE"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":1442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[27,9],"tags":[41],"class_list":["post-220","post","type-post","status-publish","has-post-thumbnail","hentry","category-campaign","category-poster","tag-deutsches-historisches-museum-berlin"],"grid":"{\r\n  \"colCount\": 12,\r\n  \"colGutter\": 1,\r\n  \"rowGutters\": [\r\n    0,\r\n    5,\r\n    5,\r\n    5,\r\n    5\r\n  ],\r\n  \"frameMargin\": 5,\r\n  \"leftFrameMargin\": 10,\r\n  \"rightFrameMargin\": 10,\r\n  \"topFrameMargin\": 0,\r\n  \"bottomFrameMargin\": 20,\r\n  \"rowAttrs\": [\r\n    {\r\n      \"bgimage\": {\r\n        \"attid\": 1441,\r\n        \"url\": \"\/wp-content\/uploads\/2023\/11\/03_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n        \"sizes\": {\r\n          \"_2560\": {\r\n            \"w\": 2560,\r\n            \"h\": 1707,\r\n            \"url\": \"\/wp-content\/uploads\/2023\/11\/03_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-2560x1707.jpg\"\r\n          },\r\n          \"_1920\": {\r\n            \"w\": 1920,\r\n            \"h\": 1280,\r\n            \"url\": \"\/wp-content\/uploads\/2023\/11\/03_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1920x1280.jpg\"\r\n          },\r\n          \"_1280\": {\r\n            \"w\": 1280,\r\n            \"h\": 854,\r\n            \"url\": \"\/wp-content\/uploads\/2023\/11\/03_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1280x854.jpg\"\r\n          },\r\n          \"_1024\": {\r\n            \"w\": 1024,\r\n            \"h\": 683,\r\n            \"url\": \"\/wp-content\/uploads\/2023\/11\/03_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1024x683.jpg\"\r\n          },\r\n          \"_768\": {\r\n            \"w\": 768,\r\n            \"h\": 512,\r\n            \"url\": \"\/wp-content\/uploads\/2023\/11\/03_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-768x512.jpg\"\r\n          },\r\n          \"_512\": {\r\n            \"w\": 512,\r\n            \"h\": 341,\r\n            \"url\": \"\/wp-content\/uploads\/2023\/11\/03_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-512x341.jpg\"\r\n          },\r\n          \"_265\": {\r\n            \"w\": 265,\r\n            \"h\": 177,\r\n            \"url\": \"\/wp-content\/uploads\/2023\/11\/03_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-265x177.jpg\"\r\n          }\r\n        }\r\n      },\r\n      \"row100vh\": true,\r\n      \"rowcustomheight\": \"\",\r\n      \"relid\": 7\r\n    },\r\n    {\r\n      \"bgcolor\": \"#000000\",\r\n      \"row100vh\": false,\r\n      \"rowcustomheight\": \"75vh\",\r\n      \"relid\": 8\r\n    },\r\n    {\r\n      \"relid\": 16\r\n    },\r\n    {\r\n      \"relid\": 1\r\n    },\r\n    {\r\n      \"relid\": 3\r\n    },\r\n    {\r\n      \"relid\": 2\r\n    }\r\n  ],\r\n  \"bgColor\": null,\r\n  \"bgImage\": null,\r\n  \"cont\": [\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_Standard20pxWhite\\\">PROGRESS AS A PROMISE<br \/>Industrial Photography in Divided Germany<br \/>Feb 10, 2023\u2013March 29, 2023<br \/><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" rel=\\\"noopener\\\" href=\\\"https:\/\/www.dhm.de\/en\/exhibitions\/archive\/2023\/progress-as-a-promise-industrial-photography-in-divided-germany\/\\\" target=\\\"_blank\\\" data-id=\\\"0\\\">Deutsches Historisches Museum Berlin<\/a><\/span><\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 1,\r\n      \"col\": 0,\r\n      \"colspan\": 4,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 5,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 4,\r\n      \"absolute_position\": true,\r\n      \"classes\": \"intro-sticky-title color-cycle color-cycle-active \"\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_Standard20px\\\"><span style=\\\"color: #ffffff;\\\"><span style=\\\"caret-color: #ffffff;\\\"> <span>Photographs of production halls, work on assembly lines, and close-up shots of microchips: East and West German industrial photographs of the work at industrial production sites serve as the starting point for the exhibition \u201cProgress as Promise\u201d at the Deutsches Historisches Museum\u2019s Pei-Bau. Through approximately 680 exhibits, similarities and differences between East and West German images are examined, allowing insights into the values and aspirations of the two German nations. On both sides of the wall, growing industries promised a higher quality of work and life, increased access to consumption, and development\u2014progress. Print media related to the steel, chemical, textile, and automotive industries further contextualize the exhibited photographs. The campaign\u2019s visual identity reflects the design principles of the exhibition. Visitors initially encounter dark spaces reminiscent of coal mining, which gradually transition to brighter areas as themes progress from coal to steel to textiles. This progression from darkness to light is reflected in the campaign\u2019s visual elements, incorporating gradients evocative of metallic surfaces and reflections. The typography used throughout the campaign features rounded corners and other characteristics of embossed or stamped typefaces commonly found in mass production.<\/span><\/span><\/span><\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 1,\r\n      \"col\": 4,\r\n      \"colspan\": 5,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 5,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 4,\r\n      \"relid\": 5,\r\n      \"absolute_position\": true,\r\n      \"dosync\": false\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_ProjectCreditsWhite\\\">SERVICES<br \/>Visual Identity, Key Visual, Campaign (Development and Design), Design of Print Media (Poster, Banner, Flyer, Advertisements)<br \/><br \/>VISUAL SPACE AGENCY<br \/>Julia Volkmar, Moritz Kreul<br \/><br \/>IN COLLABORATION WITH <br \/>Studio Bens<br \/><br \/><br \/>CLIENT<br \/>Deutsches Historisches Museum Berlin<br \/><br \/>PRESIDENT<br \/>Raphael Gross<br \/><br \/>DIRECTOR OF EXHIBITIONS<br \/>Ulrike Kretzschmar<br \/><br \/>PROJECT MANAGEMENT<br \/>Carola J\u00fcllig<br \/><br \/>CURATION<br \/>Stefanie Regina Dietzel, Carola J\u00fcllig<br \/><br \/>COMMUNICATION<br \/>Stephan Adam, Maria Altnau, Christina Behrendt, Ina Frodermann, Jenny Jakublik, Henning Koch, Daniela Lange, Ilka Linz, Jana Nawrot, Berit Pohns, Nicola Schnell, Peter Sch\u00fctzhold, Oliver Schweinoch<br \/><br \/>VISUAL CONSULTING <br \/>Mason Leaver-Yap<br \/><br \/><br \/>PHOTOGRAPHY<br \/>Moritz Kreul<\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 1,\r\n      \"col\": 10,\r\n      \"colspan\": 2,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 5,\r\n      \"spacebelow\": 5,\r\n      \"yvel\": 1,\r\n      \"push\": 10,\r\n      \"relid\": 6,\r\n      \"absolute_position\": true\r\n    },\r\n    {\r\n      \"type\": \"img\",\r\n      \"cont\": \"\/wp-content\/uploads\/2023\/11\/04_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n      \"align\": \"middle\",\r\n      \"row\": 2,\r\n      \"col\": 1,\r\n      \"colspan\": 3,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 11,\r\n      \"attid\": 1442,\r\n      \"sizes\": {\r\n        \"full\": \"\/wp-content\/uploads\/2023\/11\/04_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n        \"_1280\": \"\/wp-content\/uploads\/2023\/11\/04_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1280x1921.jpg\",\r\n        \"_1024\": \"\/wp-content\/uploads\/2023\/11\/04_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1024x1537.jpg\",\r\n        \"_768\": \"\/wp-content\/uploads\/2023\/11\/04_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-768x1153.jpg\",\r\n        \"_512\": \"\/wp-content\/uploads\/2023\/11\/04_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-512x768.jpg\",\r\n        \"_265\": \"\/wp-content\/uploads\/2023\/11\/04_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-265x398.jpg\"\r\n      },\r\n      \"w\": 1330,\r\n      \"h\": 1996,\r\n      \"ar\": 1.500751879699248,\r\n      \"alt\": \"\",\r\n      \"absolute_position\": false,\r\n      \"dosync\": false\r\n    },\r\n    {\r\n      \"type\": \"img\",\r\n      \"cont\": \"\/wp-content\/uploads\/2023\/11\/02_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n      \"align\": \"top\",\r\n      \"row\": 2,\r\n      \"col\": 5,\r\n      \"colspan\": 5,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 14,\r\n      \"attid\": 1440,\r\n      \"sizes\": {\r\n        \"full\": \"\/wp-content\/uploads\/2023\/11\/02_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n        \"_1280\": \"\/wp-content\/uploads\/2023\/11\/02_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1280x1919.jpg\",\r\n        \"_1024\": \"\/wp-content\/uploads\/2023\/11\/02_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1024x1535.jpg\",\r\n        \"_768\": \"\/wp-content\/uploads\/2023\/11\/02_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-768x1151.jpg\",\r\n        \"_512\": \"\/wp-content\/uploads\/2023\/11\/02_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-512x767.jpg\",\r\n        \"_265\": \"\/wp-content\/uploads\/2023\/11\/02_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-265x397.jpg\"\r\n      },\r\n      \"w\": 1457,\r\n      \"h\": 2184,\r\n      \"ar\": 1.4989704873026768,\r\n      \"alt\": \"\",\r\n      \"absolute_position\": false,\r\n      \"dosync\": false\r\n    },\r\n    {\r\n      \"type\": \"img\",\r\n      \"cont\": \"\/wp-content\/uploads\/2023\/11\/07_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n      \"align\": \"top\",\r\n      \"row\": 3,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 12,\r\n      \"attid\": 1445,\r\n      \"sizes\": {\r\n        \"full\": \"\/wp-content\/uploads\/2023\/11\/07_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n        \"_1920\": \"\/wp-content\/uploads\/2023\/11\/07_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1920x1280.jpg\",\r\n        \"_1280\": \"\/wp-content\/uploads\/2023\/11\/07_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1280x853.jpg\",\r\n        \"_1024\": \"\/wp-content\/uploads\/2023\/11\/07_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1024x683.jpg\",\r\n        \"_768\": \"\/wp-content\/uploads\/2023\/11\/07_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-768x512.jpg\",\r\n        \"_512\": \"\/wp-content\/uploads\/2023\/11\/07_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-512x341.jpg\",\r\n        \"_265\": \"\/wp-content\/uploads\/2023\/11\/07_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-265x177.jpg\"\r\n      },\r\n      \"w\": 2022,\r\n      \"h\": 1348,\r\n      \"ar\": 0.6666666666666666,\r\n      \"alt\": \"\",\r\n      \"absolute_position\": false,\r\n      \"frameOverflow\": \"both\",\r\n      \"dosync\": false\r\n    },\r\n    {\r\n      \"type\": \"img\",\r\n      \"cont\": \"\/wp-content\/uploads\/2023\/11\/09_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n      \"align\": \"top\",\r\n      \"row\": 4,\r\n      \"col\": 1,\r\n      \"colspan\": 4,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 18,\r\n      \"attid\": 1447,\r\n      \"sizes\": {\r\n        \"full\": \"\/wp-content\/uploads\/2023\/11\/09_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n        \"_1024\": \"\/wp-content\/uploads\/2023\/11\/09_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1024x1536.jpg\",\r\n        \"_768\": \"\/wp-content\/uploads\/2023\/11\/09_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-768x1152.jpg\",\r\n        \"_512\": \"\/wp-content\/uploads\/2023\/11\/09_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-512x768.jpg\",\r\n        \"_265\": \"\/wp-content\/uploads\/2023\/11\/09_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-265x397.jpg\"\r\n      },\r\n      \"w\": 1261,\r\n      \"h\": 1891,\r\n      \"ar\": 1.499603489294211,\r\n      \"alt\": \"\",\r\n      \"absolute_position\": false,\r\n      \"dosync\": false\r\n    },\r\n    {\r\n      \"type\": \"img\",\r\n      \"cont\": \"\/wp-content\/uploads\/2023\/11\/08_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n      \"align\": \"middle\",\r\n      \"row\": 4,\r\n      \"col\": 7,\r\n      \"colspan\": 3,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 2,\r\n      \"relid\": 15,\r\n      \"attid\": 1446,\r\n      \"sizes\": {\r\n        \"full\": \"\/wp-content\/uploads\/2023\/11\/08_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n        \"_1024\": \"\/wp-content\/uploads\/2023\/11\/08_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1024x1536.jpg\",\r\n        \"_768\": \"\/wp-content\/uploads\/2023\/11\/08_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-768x1152.jpg\",\r\n        \"_512\": \"\/wp-content\/uploads\/2023\/11\/08_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-512x768.jpg\",\r\n        \"_265\": \"\/wp-content\/uploads\/2023\/11\/08_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-265x398.jpg\"\r\n      },\r\n      \"w\": 1248,\r\n      \"h\": 1872,\r\n      \"ar\": 1.5,\r\n      \"alt\": \"\",\r\n      \"absolute_position\": false,\r\n      \"dosync\": false\r\n    },\r\n    {\r\n      \"type\": \"img\",\r\n      \"cont\": \"\/wp-content\/uploads\/2023\/11\/10_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n      \"align\": \"onethird\",\r\n      \"row\": 5,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 17,\r\n      \"attid\": 1448,\r\n      \"sizes\": {\r\n        \"full\": \"\/wp-content\/uploads\/2023\/11\/10_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n        \"_1920\": \"\/wp-content\/uploads\/2023\/11\/10_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1920x1280.jpg\",\r\n        \"_1280\": \"\/wp-content\/uploads\/2023\/11\/10_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1280x854.jpg\",\r\n        \"_1024\": \"\/wp-content\/uploads\/2023\/11\/10_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1024x683.jpg\",\r\n        \"_768\": \"\/wp-content\/uploads\/2023\/11\/10_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-768x512.jpg\",\r\n        \"_512\": \"\/wp-content\/uploads\/2023\/11\/10_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-512x341.jpg\",\r\n        \"_265\": \"\/wp-content\/uploads\/2023\/11\/10_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-265x177.jpg\"\r\n      },\r\n      \"w\": 2341,\r\n      \"h\": 1561,\r\n      \"ar\": 0.6668090559589919,\r\n      \"alt\": \"\",\r\n      \"absolute_position\": false,\r\n      \"frameOverflow\": \"both\",\r\n      \"dosync\": false\r\n    }\r\n  ]\r\n}","phonegrid":"{\r\n  \"colCount\": 12,\r\n  \"colGutter\": 1,\r\n  \"rowGutters\": [\r\n    \"0\",\r\n    \"0\",\r\n    \"0\",\r\n    \"0\",\r\n    1,\r\n    1,\r\n    1\r\n  ],\r\n  \"frameMargin\": 5,\r\n  \"topFrameMargin\": 0,\r\n  \"rightFrameMargin\": 3,\r\n  \"bottomFrameMargin\": 3,\r\n  \"leftFrameMargin\": 3,\r\n  \"mus\": {\r\n    \"colGutterMu\": \"%\",\r\n    \"rowGutterMu\": \"%\",\r\n    \"topFrameMu\": \"%\",\r\n    \"bottomFrameMu\": \"%\",\r\n    \"frameMu\": \"%\"\r\n  },\r\n  \"rowAttrs\": [\r\n    {\r\n      \"relid\": 9,\r\n      \"row100vh\": true,\r\n      \"bgimage\": {\r\n        \"attid\": 1441,\r\n        \"url\": \"\/wp-content\/uploads\/2023\/11\/03_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n        \"sizes\": {\r\n          \"_2560\": {\r\n            \"w\": 2560,\r\n            \"h\": 1707,\r\n            \"url\": \"\/wp-content\/uploads\/2023\/11\/03_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-2560x1707.jpg\"\r\n          },\r\n          \"_1920\": {\r\n            \"w\": 1920,\r\n            \"h\": 1280,\r\n            \"url\": \"\/wp-content\/uploads\/2023\/11\/03_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1920x1280.jpg\"\r\n          },\r\n          \"_1280\": {\r\n            \"w\": 1280,\r\n            \"h\": 854,\r\n            \"url\": \"\/wp-content\/uploads\/2023\/11\/03_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1280x854.jpg\"\r\n          },\r\n          \"_1024\": {\r\n            \"w\": 1024,\r\n            \"h\": 683,\r\n            \"url\": \"\/wp-content\/uploads\/2023\/11\/03_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1024x683.jpg\"\r\n          },\r\n          \"_768\": {\r\n            \"w\": 768,\r\n            \"h\": 512,\r\n            \"url\": \"\/wp-content\/uploads\/2023\/11\/03_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-768x512.jpg\"\r\n          },\r\n          \"_512\": {\r\n            \"w\": 512,\r\n            \"h\": 341,\r\n            \"url\": \"\/wp-content\/uploads\/2023\/11\/03_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-512x341.jpg\"\r\n          },\r\n          \"_265\": {\r\n            \"w\": 265,\r\n            \"h\": 177,\r\n            \"url\": \"\/wp-content\/uploads\/2023\/11\/03_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-265x177.jpg\"\r\n          }\r\n        }\r\n      },\r\n      \"rowcustomheight\": \"\"\r\n    },\r\n    {\r\n      \"relid\": 26,\r\n      \"bgcolor\": \"#000000\"\r\n    },\r\n    {\r\n      \"relid\": 10,\r\n      \"bgcolor\": \"#000000\"\r\n    },\r\n    {\r\n      \"relid\": 19,\r\n      \"bgcolor\": \"#000000\"\r\n    },\r\n    {\r\n      \"relid\": 22\r\n    },\r\n    {\r\n      \"relid\": 20\r\n    },\r\n    {\r\n      \"relid\": 25\r\n    },\r\n    {\r\n      \"relid\": 23\r\n    }\r\n  ],\r\n  \"bgColor\": null,\r\n  \"bgImage\": null,\r\n  \"cont\": [\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_Standard20pxWhite\\\">PROGRESS AS A PROMISE<br \/>Industrial Photography in Divided Germany<br \/>Feb 10, 2023\u2013March 29, 2023<br \/><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" rel=\\\"noopener\\\" href=\\\"https:\/\/www.dhm.de\/en\/exhibitions\/archive\/2023\/progress-as-a-promise-industrial-photography-in-divided-germany\/\\\" target=\\\"_blank\\\" data-id=\\\"0\\\">Deutsches Historisches Museum Berlin<\/a><\/span><\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 1,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": \"5\",\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 4,\r\n      \"absolute_position\": true,\r\n      \"classes\": \"intro-sticky-title color-cycle color-cycle-active \"\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_Standard20px\\\"><span style=\\\"color: #ffffff;\\\"><span style=\\\"caret-color: #ffffff;\\\"> <span>Photographs of production halls, work on assembly lines, and close-up shots of microchips: East and West German industrial photographs of the work at industrial production sites serve as the starting point for the exhibition \u201cProgress as Promise\u201d at the Deutsches Historisches Museum\u2019s Pei-Bau. Through approximately 680 exhibits, similarities and differences between East and West German images are examined, allowing insights into the values and aspirations of the two German nations. On both sides of the wall, growing industries promised a higher quality of work and life, increased access to consumption, and development\u2014progress. Print media related to the steel, chemical, textile, and automotive industries further contextualize the exhibited photographs. The campaign\u2019s visual identity reflects the design principles of the exhibition. Visitors initially encounter dark spaces reminiscent of coal mining, which gradually transition to brighter areas as themes progress from coal to steel to textiles. This progression from darkness to light is reflected in the campaign\u2019s visual elements, incorporating gradients evocative of metallic surfaces and reflections. The typography used throughout the campaign features rounded corners and other characteristics of embossed or stamped typefaces commonly found in mass production.<\/span><\/span><\/span><\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 2,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": \"10\",\r\n      \"spacebelow\": \"5\",\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 5,\r\n      \"absolute_position\": true,\r\n      \"dosync\": false\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_ProjectCreditsWhite\\\">SERVICES<br \/>Visual Identity, Key Visual, Campaign (Development and Design), Design of Print Media (Poster, Banner, Flyer, Advertisements)<br \/><br \/>VISUAL SPACE AGENCY<br \/>Julia Volkmar, Moritz Kreul<br \/><br \/>IN COLLABORATION WITH <br \/>Studio Bens<br \/><br \/><br \/>CLIENT<br \/>Deutsches Historisches Museum Berlin<br \/><br \/>PRESIDENT<br \/>Raphael Gross<br \/><br \/>DIRECTOR OF EXHIBITIONS<br \/>Ulrike Kretzschmar<br \/><br \/>PROJECT MANAGEMENT<br \/>Carola J\u00fcllig<br \/><br \/>CURATION<br \/>Stefanie Regina Dietzel, Carola J\u00fcllig<br \/><br \/>COMMUNICATION<br \/>Stephan Adam, Maria Altnau, Christina Behrendt, Ina Frodermann, Jenny Jakublik, Henning Koch, Daniela Lange, Ilka Linz, Jana Nawrot, Berit Pohns, Nicola Schnell, Peter Sch\u00fctzhold, Oliver Schweinoch<br \/><br \/>VISUAL CONSULTING <br \/>Mason Leaver-Yap<br \/><br \/><br \/>PHOTOGRAPHY<br \/>Moritz Kreul<\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 3,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": \"5\",\r\n      \"spacebelow\": \"10\",\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 6,\r\n      \"absolute_position\": true\r\n    },\r\n    {\r\n      \"type\": \"img\",\r\n      \"cont\": \"\/wp-content\/uploads\/2023\/11\/02_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n      \"align\": \"bottom\",\r\n      \"row\": 4,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 14,\r\n      \"attid\": 1440,\r\n      \"sizes\": {\r\n        \"full\": \"\/wp-content\/uploads\/2023\/11\/02_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n        \"_1280\": \"\/wp-content\/uploads\/2023\/11\/02_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1280x1919.jpg\",\r\n        \"_1024\": \"\/wp-content\/uploads\/2023\/11\/02_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1024x1535.jpg\",\r\n        \"_768\": \"\/wp-content\/uploads\/2023\/11\/02_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-768x1151.jpg\",\r\n        \"_512\": \"\/wp-content\/uploads\/2023\/11\/02_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-512x767.jpg\",\r\n        \"_265\": \"\/wp-content\/uploads\/2023\/11\/02_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-265x397.jpg\"\r\n      },\r\n      \"w\": 1457,\r\n      \"h\": 2184,\r\n      \"ar\": 1.4989704873026768,\r\n      \"alt\": \"\",\r\n      \"absolute_position\": false,\r\n      \"dosync\": false,\r\n      \"frameOverflow\": \"both\"\r\n    },\r\n    {\r\n      \"type\": \"img\",\r\n      \"cont\": \"\/wp-content\/uploads\/2023\/11\/04_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n      \"align\": \"bottom\",\r\n      \"row\": 5,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 11,\r\n      \"attid\": 1442,\r\n      \"sizes\": {\r\n        \"full\": \"\/wp-content\/uploads\/2023\/11\/04_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n        \"_1280\": \"\/wp-content\/uploads\/2023\/11\/04_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1280x1921.jpg\",\r\n        \"_1024\": \"\/wp-content\/uploads\/2023\/11\/04_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1024x1537.jpg\",\r\n        \"_768\": \"\/wp-content\/uploads\/2023\/11\/04_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-768x1153.jpg\",\r\n        \"_512\": \"\/wp-content\/uploads\/2023\/11\/04_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-512x768.jpg\",\r\n        \"_265\": \"\/wp-content\/uploads\/2023\/11\/04_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-265x398.jpg\"\r\n      },\r\n      \"w\": 1330,\r\n      \"h\": 1996,\r\n      \"ar\": 1.500751879699248,\r\n      \"alt\": \"\",\r\n      \"absolute_position\": false,\r\n      \"dosync\": false,\r\n      \"frameOverflow\": \"both\"\r\n    },\r\n    {\r\n      \"type\": \"img\",\r\n      \"cont\": \"\/wp-content\/uploads\/2023\/11\/08_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n      \"align\": \"bottom\",\r\n      \"row\": 6,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 15,\r\n      \"attid\": 1446,\r\n      \"sizes\": {\r\n        \"full\": \"\/wp-content\/uploads\/2023\/11\/08_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n        \"_1024\": \"\/wp-content\/uploads\/2023\/11\/08_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1024x1536.jpg\",\r\n        \"_768\": \"\/wp-content\/uploads\/2023\/11\/08_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-768x1152.jpg\",\r\n        \"_512\": \"\/wp-content\/uploads\/2023\/11\/08_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-512x768.jpg\",\r\n        \"_265\": \"\/wp-content\/uploads\/2023\/11\/08_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-265x398.jpg\"\r\n      },\r\n      \"w\": 1248,\r\n      \"h\": 1872,\r\n      \"ar\": 1.5,\r\n      \"alt\": \"\",\r\n      \"absolute_position\": false,\r\n      \"dosync\": false,\r\n      \"frameOverflow\": \"both\"\r\n    },\r\n    {\r\n      \"type\": \"img\",\r\n      \"cont\": \"\/wp-content\/uploads\/2023\/11\/10_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n      \"align\": \"top\",\r\n      \"row\": 7,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 17,\r\n      \"attid\": 1448,\r\n      \"sizes\": {\r\n        \"full\": \"\/wp-content\/uploads\/2023\/11\/10_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar.jpg\",\r\n        \"_1920\": \"\/wp-content\/uploads\/2023\/11\/10_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1920x1280.jpg\",\r\n        \"_1280\": \"\/wp-content\/uploads\/2023\/11\/10_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1280x854.jpg\",\r\n        \"_1024\": \"\/wp-content\/uploads\/2023\/11\/10_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-1024x683.jpg\",\r\n        \"_768\": \"\/wp-content\/uploads\/2023\/11\/10_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-768x512.jpg\",\r\n        \"_512\": \"\/wp-content\/uploads\/2023\/11\/10_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-512x341.jpg\",\r\n        \"_265\": \"\/wp-content\/uploads\/2023\/11\/10_DHM_Fortschritt-Als-Vesprechen_Kampagne_Julia-Volkmar-265x177.jpg\"\r\n      },\r\n      \"w\": 2341,\r\n      \"h\": 1561,\r\n      \"ar\": 0.6668090559589919,\r\n      \"alt\": \"\",\r\n      \"absolute_position\": false,\r\n      \"dosync\": false,\r\n      \"frameOverflow\": \"both\"\r\n    }\r\n  ]\r\n}","_links":{"self":[{"href":"https:\/\/visual-space-agency.com\/en\/wp-json\/wp\/v2\/posts\/220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visual-space-agency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visual-space-agency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visual-space-agency.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/visual-space-agency.com\/en\/wp-json\/wp\/v2\/comments?post=220"}],"version-history":[{"count":0,"href":"https:\/\/visual-space-agency.com\/en\/wp-json\/wp\/v2\/posts\/220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visual-space-agency.com\/en\/wp-json\/wp\/v2\/media\/1442"}],"wp:attachment":[{"href":"https:\/\/visual-space-agency.com\/en\/wp-json\/wp\/v2\/media?parent=220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visual-space-agency.com\/en\/wp-json\/wp\/v2\/categories?post=220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visual-space-agency.com\/en\/wp-json\/wp\/v2\/tags?post=220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}