{"id":2143,"date":"2024-04-26T10:00:04","date_gmt":"2024-04-26T08:00:04","guid":{"rendered":"https:\/\/visual-space-agency.com\/faszination-rom-copy\/"},"modified":"2025-06-19T19:05:00","modified_gmt":"2025-06-19T17:05:00","slug":"faszination-rom","status":"publish","type":"post","link":"https:\/\/visual-space-agency.com\/en\/faszination-rom\/","title":{"rendered":"THE ALLURE OF ROME"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":1795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[75],"tags":[82],"class_list":["post-2143","post","type-post","status-publish","has-post-thumbnail","hentry","category-exhibition-graphics","tag-kupferstichkabinett-staatliche-museen-zu-berlin"],"grid":"{\r\n \"colCount\": 12,\r\n \"colGutter\": 1,\r\n \"rowGutters\": [\r\n 0,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5\r\n ],\r\n \"frameMargin\": 5,\r\n \"leftFrameMargin\": 10,\r\n \"rightFrameMargin\": 10,\r\n \"topFrameMargin\": 0,\r\n \"bottomFrameMargin\": 7,\r\n \"rowAttrs\": [\r\n {\r\n \"bgimage\": {\r\n \"attid\": 1795,\r\n \"url\": \"\/wp-content\/uploads\/2024\/07\/01_Marteen-van-Heemskerck_Exhibition_Visual-Space-Agency.jpg\",\r\n \"sizes\": {\r\n \"_2560\": {\r\n \"w\": 2560,\r\n \"h\": 1707,\r\n \"url\": \"\/wp-content\/uploads\/2024\/07\/01_Marteen-van-Heemskerck_Exhibition_Visual-Space-Agency-2560x1707.jpg\"\r\n },\r\n \"_1920\": {\r\n \"w\": 1920,\r\n \"h\": 1280,\r\n \"url\": \"\/wp-content\/uploads\/2024\/07\/01_Marteen-van-Heemskerck_Exhibition_Visual-Space-Agency-1920x1280.jpg\"\r\n },\r\n \"_1280\": {\r\n \"w\": 1280,\r\n \"h\": 853,\r\n \"url\": \"\/wp-content\/uploads\/2024\/07\/01_Marteen-van-Heemskerck_Exhibition_Visual-Space-Agency-1280x853.jpg\"\r\n },\r\n \"_1024\": {\r\n \"w\": 1024,\r\n \"h\": 683,\r\n \"url\": \"\/wp-content\/uploads\/2024\/07\/01_Marteen-van-Heemskerck_Exhibition_Visual-Space-Agency-1024x683.jpg\"\r\n },\r\n \"_768\": {\r\n \"w\": 768,\r\n \"h\": 512,\r\n \"url\": \"\/wp-content\/uploads\/2024\/07\/01_Marteen-van-Heemskerck_Exhibition_Visual-Space-Agency-768x512.jpg\"\r\n },\r\n \"_512\": {\r\n \"w\": 512,\r\n \"h\": 341,\r\n \"url\": \"\/wp-content\/uploads\/2024\/07\/01_Marteen-van-Heemskerck_Exhibition_Visual-Space-Agency-512x341.jpg\"\r\n },\r\n \"_265\": {\r\n \"w\": 265,\r\n \"h\": 177,\r\n \"url\": \"\/wp-content\/uploads\/2024\/07\/01_Marteen-van-Heemskerck_Exhibition_Visual-Space-Agency-265x177.jpg\"\r\n }\r\n }\r\n },\r\n \"row100vh\": true,\r\n \"rowcustomheight\": \"\",\r\n \"relid\": 7\r\n },\r\n {\r\n \"bgcolor\": \"#000000\",\r\n \"row100vh\": false,\r\n \"rowcustomheight\": \"75vh\",\r\n \"relid\": 8\r\n },\r\n {\r\n \"relid\": 21\r\n },\r\n {\r\n \"relid\": 34\r\n },\r\n {\r\n \"relid\": 37\r\n },\r\n {\r\n \"relid\": 22\r\n },\r\n {\r\n \"relid\": 33\r\n },\r\n {\r\n \"relid\": 16\r\n },\r\n {\r\n \"relid\": 13\r\n },\r\n {\r\n \"relid\": 17\r\n },\r\n {\r\n \"relid\": 53\r\n },\r\n {\r\n \"relid\": 19\r\n },\r\n {\r\n \"relid\": 3\r\n },\r\n {\r\n \"relid\": 15\r\n },\r\n {\r\n \"relid\": 14\r\n }\r\n ],\r\n \"bgColor\": null,\r\n \"bgImage\": null,\r\n \"cont\": [\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

THE ALLURE OF ROME<\/span>
Maarten van Heemskerck Draws the City
April 26\u2013Aug 8, 2024
Kulturforum, Berlin<\/a><\/span><\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 0,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 5,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 4,\r\n \"absolute_position\": true,\r\n \"classes\": \"intro-sticky-title color-cycle color-cycle-active \"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Between 1532 and 1537, the Dutch artist Maarten van Heemskerck spent five years in Rome. More than 170 drawings from this period have been collected by the Berlin Kupferstichkabinett, most of them from two sketchbooks. They depict views of the city, panoramas, ancient gardens, antique sculptures, and holy sites, offering intimate insights into Renaissance Rome. For the first time, 450 years after Heemskerck\u2019s death, the sketchbooks are exhibited in their entirety, complemented by drawings on loan from other museums, paintings, prints, books, and plaster casts.<\/p>

\u00a0<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 4,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 5,\r\n \"spacebelow\": 5,\r\n \"yvel\": 1,\r\n \"push\": 4,\r\n \"relid\": 5,\r\n \"absolute_position\": true\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

SERVICES
Exhibition Graphics

VISUAL SPACE AGENCY
Julia Volkmar, Moritz Kreul


CLIENT
Staatliche Museen zu Berlin, Stiftung Preu\u00dfischer Kulturbesitz

CURATION
Christien Melzer (Kupferstichkabinett der Staatlichen Museen zu Berlin) Tatjana Bartsch (Bibliotheca Hertziana, Max-Planck-Institut f\u00fcr Kunstgeschichte, Rome) Hans-Ulrich Kessler (Skulpturensammlung and Museum f\u00fcr Byzantinische Kunst der Staatlichen Museen zu Berlin)

ARCHITEKTUR
Bach Dolder

GRAPHICS PRODUCTION
Heerlein Werbegrafik


PHOTOGRAPHY
Alexander Butz<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 10,\r\n \"colspan\": 2,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 5,\r\n \"spacebelow\": 5,\r\n \"yvel\": 1,\r\n \"push\": 10,\r\n \"relid\": 6,\r\n \"absolute_position\": true\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Exhibition<\/p>\",\r\n \"align\": \"bottom\",\r\n \"row\": 2,\r\n \"col\": 0,\r\n \"colspan\": 2,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1.2,\r\n \"push\": 0,\r\n \"relid\": 1,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

In the center of the exhibition space, a circular steel and glass structure stands out. It displays pages from the artist\u2019s sketchbooks, the \u201cFirst Roman Album\u201d with drawings on 130 pages, front and back, and the second album with 36 drawings. A latticed steel structure holds the glass panels between which the sketchbook pages are clamped. This allows both the front and back of the sketches to be seen. 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The design of the custom object labels closely matches the format and paper of the sketchbooks, using the same mat board as the framed exhibits. Inspired by a stylistic device characteristic of Renaissance book design, the dates in the exhibition titles of the object labels are written in widely spaced letters. The font colors of the labels correspond to the color of the wall behind them. Spatial texts are in off-white, which matches the color palette of the exhibition and its antiquities.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 8,\r\n \"col\": 4,\r\n \"colspan\": 6,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 4,\r\n \"relid\": 25,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2025\/06\/12_Faszination-Rom_Exhibition_Visual-Space-Agency.jpg\",\r\n \"align\": \"top\",\r\n \"row\": 9,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 9,\r\n \"attid\": 2148,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/06\/12_Faszination-Rom_Exhibition_Visual-Space-Agency.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2025\/06\/12_Faszination-Rom_Exhibition_Visual-Space-Agency-1920x1280.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2025\/06\/12_Faszination-Rom_Exhibition_Visual-Space-Agency-1280x853.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/06\/12_Faszination-Rom_Exhibition_Visual-Space-Agency-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/06\/12_Faszination-Rom_Exhibition_Visual-Space-Agency-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/06\/12_Faszination-Rom_Exhibition_Visual-Space-Agency-512x341.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/06\/12_Faszination-Rom_Exhibition_Visual-Space-Agency-265x177.jpg\"\r\n },\r\n \"w\": 2048,\r\n \"h\": 1365,\r\n \"ar\": 0.66650390625,\r\n \"alt\": \"\",\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2025\/06\/02_Faszination-Rom_Exhibition_Visual-Space-Agency.jpg\",\r\n \"align\": \"top\",\r\n \"row\": 10,\r\n \"col\": 1,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 29,\r\n \"attid\": 2159,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/06\/02_Faszination-Rom_Exhibition_Visual-Space-Agency.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2025\/06\/02_Faszination-Rom_Exhibition_Visual-Space-Agency-1920x2880.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2025\/06\/02_Faszination-Rom_Exhibition_Visual-Space-Agency-1280x1920.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/06\/02_Faszination-Rom_Exhibition_Visual-Space-Agency-1024x1536.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/06\/02_Faszination-Rom_Exhibition_Visual-Space-Agency-768x1152.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/06\/02_Faszination-Rom_Exhibition_Visual-Space-Agency-512x768.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/06\/02_Faszination-Rom_Exhibition_Visual-Space-Agency-265x397.jpg\"\r\n },\r\n \"w\": 2211,\r\n \"h\": 3316,\r\n \"ar\": 1.4997738579828133,\r\n \"alt\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

For the headlines, we use the Roumald typeface, which is also used in the exhibition campaign. 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THE ALLURE OF ROME<\/span>
Maarten van Heemskerck Draws the City
April 26\u2013Aug 8, 2024
Kulturforum, Berlin<\/a><\/span><\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": \"5\",\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 4,\r\n \"absolute_position\": false,\r\n \"classes\": \"intro-sticky-title color-cycle color-cycle-active \",\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Between 1532 and 1537, the Dutch artist Maarten van Heemskerck spent five years in Rome. More than 170 drawings from this period have been collected by the Berlin Kupferstichkabinett, most of them from two sketchbooks. They depict views of the city, panoramas, ancient gardens, antique sculptures, and holy sites, offering intimate insights into Renaissance Rome. For the first time, 450 years after Heemskerck\u2019s death, the sketchbooks are exhibited in their entirety, complemented by drawings on loan from other museums, paintings, prints, books, and plaster casts.<\/p>

\u00a0<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": \"10\",\r\n \"spacebelow\": \"5\",\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 5,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

SERVICES
Exhibition Graphics

VISUAL SPACE AGENCY
Julia Volkmar, Moritz Kreul


CLIENT
Staatliche Museen zu Berlin, Stiftung Preu\u00dfischer Kulturbesitz

CURATION
Christien Melzer (Kupferstichkabinett der Staatlichen Museen zu Berlin) Tatjana Bartsch (Bibliotheca Hertziana, Max-Planck-Institut f\u00fcr Kunstgeschichte, Rome) Hans-Ulrich Kessler (Skulpturensammlung and Museum f\u00fcr Byzantinische Kunst der Staatlichen Museen zu Berlin)

ARCHITEKTUR
Bach Dolder

GRAPHICS PRODUCTION
Heerlein Werbegrafik


PHOTOGRAPHY
Alexander Butz<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 3,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": \"5\",\r\n \"spacebelow\": \"10\",\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 6,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Exhibition<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 4,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1.04,\r\n \"push\": 0,\r\n \"relid\": 1,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

In the center of the exhibition space, a circular steel and glass structure stands out. It displays pages from the artist\u2019s sketchbooks, the \u201cFirst Roman Album\u201d with drawings on 130 pages, front and back, and the second album with 36 drawings. A latticed steel structure holds the glass panels between which the sketchbook pages are clamped. This allows both the front and back of the sketches to be seen. 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The design of the custom object labels closely matches the format and paper of the sketchbooks, using the same mat board as the framed exhibits. Inspired by a stylistic device characteristic of Renaissance book design, the dates in the exhibition titles of the object labels are written in widely spaced letters. The font colors of the labels correspond to the color of the wall behind them. Spatial texts are in off-white, which matches the color palette of the exhibition and its antiquities.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 10,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 25,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2025\/06\/06_Faszination-Rom_Exhibition_Visual-Space-Agency.jpg\",\r\n \"align\": \"middle\",\r\n \"row\": 11,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 49,\r\n \"attid\": 2146,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/06\/06_Faszination-Rom_Exhibition_Visual-Space-Agency.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2025\/06\/06_Faszination-Rom_Exhibition_Visual-Space-Agency-1920x1280.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2025\/06\/06_Faszination-Rom_Exhibition_Visual-Space-Agency-1280x853.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/06\/06_Faszination-Rom_Exhibition_Visual-Space-Agency-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/06\/06_Faszination-Rom_Exhibition_Visual-Space-Agency-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/06\/06_Faszination-Rom_Exhibition_Visual-Space-Agency-512x341.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/06\/06_Faszination-Rom_Exhibition_Visual-Space-Agency-265x177.jpg\"\r\n },\r\n \"w\": 2048,\r\n \"h\": 1365,\r\n \"ar\": 0.66650390625,\r\n \"alt\": \"\",\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2025\/06\/14_Faszination-Rom_Exhibition_Visual-Space-Agency.jpg\",\r\n \"align\": \"top\",\r\n \"row\": 12,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 32,\r\n \"attid\": 2156,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/06\/14_Faszination-Rom_Exhibition_Visual-Space-Agency.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2025\/06\/14_Faszination-Rom_Exhibition_Visual-Space-Agency-1920x1280.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2025\/06\/14_Faszination-Rom_Exhibition_Visual-Space-Agency-1280x853.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/06\/14_Faszination-Rom_Exhibition_Visual-Space-Agency-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/06\/14_Faszination-Rom_Exhibition_Visual-Space-Agency-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/06\/14_Faszination-Rom_Exhibition_Visual-Space-Agency-512x341.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/06\/14_Faszination-Rom_Exhibition_Visual-Space-Agency-265x177.jpg\"\r\n },\r\n \"w\": 2048,\r\n \"h\": 1365,\r\n \"ar\": 0.66650390625,\r\n \"alt\": \"\",\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

For the headlines, we use the Roumald typeface, which is also used in the exhibition campaign. 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