{"id":2049,"date":"2024-10-18T12:00:09","date_gmt":"2024-10-18T10:00:09","guid":{"rendered":"https:\/\/visual-space-agency.com\/was-ist-aufklaerung-copy\/"},"modified":"2025-11-18T21:25:45","modified_gmt":"2025-11-18T20:25:45","slug":"was-ist-aufklaerung","status":"publish","type":"post","link":"https:\/\/visual-space-agency.com\/en\/was-ist-aufklaerung\/","title":{"rendered":"WHAT IS ENLIGHTENMENT?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":2131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[27,6,75,9],"tags":[41],"class_list":["post-2049","post","type-post","status-publish","has-post-thumbnail","hentry","category-campaign","category-exhibition","category-exhibition-graphics","category-poster","tag-deutsches-historisches-museum-berlin"],"grid":"{\r\n \"colCount\": 12,\r\n \"colGutter\": 1,\r\n \"rowGutters\": [\r\n 0,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5\r\n ],\r\n \"frameMargin\": 5,\r\n \"leftFrameMargin\": 10,\r\n \"rightFrameMargin\": 10,\r\n \"topFrameMargin\": 0,\r\n \"bottomFrameMargin\": 20,\r\n \"rowAttrs\": [\r\n {\r\n \"bgimage\": {\r\n \"attid\": 2077,\r\n \"url\": \"\/wp-content\/uploads\/2025\/05\/02_Was-ist-Aufklaerung_Key-Visual_Visual-Space-Agency.jpg\",\r\n \"sizes\": {\r\n \"_2560\": {\r\n \"w\": 2560,\r\n \"h\": 1440,\r\n \"url\": \"\/wp-content\/uploads\/2025\/05\/02_Was-ist-Aufklaerung_Key-Visual_Visual-Space-Agency-2560x1440.jpg\"\r\n },\r\n \"_1920\": {\r\n \"w\": 1920,\r\n \"h\": 1080,\r\n \"url\": \"\/wp-content\/uploads\/2025\/05\/02_Was-ist-Aufklaerung_Key-Visual_Visual-Space-Agency-1920x1080.jpg\"\r\n },\r\n \"_1280\": {\r\n \"w\": 1280,\r\n \"h\": 720,\r\n \"url\": \"\/wp-content\/uploads\/2025\/05\/02_Was-ist-Aufklaerung_Key-Visual_Visual-Space-Agency-1280x720.jpg\"\r\n },\r\n \"_1024\": {\r\n \"w\": 1024,\r\n \"h\": 576,\r\n \"url\": \"\/wp-content\/uploads\/2025\/05\/02_Was-ist-Aufklaerung_Key-Visual_Visual-Space-Agency-1024x576.jpg\"\r\n },\r\n \"_768\": {\r\n \"w\": 768,\r\n \"h\": 432,\r\n \"url\": \"\/wp-content\/uploads\/2025\/05\/02_Was-ist-Aufklaerung_Key-Visual_Visual-Space-Agency-768x432.jpg\"\r\n },\r\n \"_512\": {\r\n \"w\": 512,\r\n \"h\": 288,\r\n \"url\": \"\/wp-content\/uploads\/2025\/05\/02_Was-ist-Aufklaerung_Key-Visual_Visual-Space-Agency-512x288.jpg\"\r\n },\r\n \"_265\": {\r\n \"w\": 265,\r\n \"h\": 149,\r\n \"url\": \"\/wp-content\/uploads\/2025\/05\/02_Was-ist-Aufklaerung_Key-Visual_Visual-Space-Agency-265x149.jpg\"\r\n },\r\n \"1536x1536\": {\r\n \"w\": 1536,\r\n \"h\": 864,\r\n \"url\": \"\/wp-content\/uploads\/2025\/05\/02_Was-ist-Aufklaerung_Key-Visual_Visual-Space-Agency-1536x864.jpg\"\r\n },\r\n \"2048x2048\": {\r\n \"w\": 2048,\r\n \"h\": 1152,\r\n \"url\": \"\/wp-content\/uploads\/2025\/05\/02_Was-ist-Aufklaerung_Key-Visual_Visual-Space-Agency-2048x1152.jpg\"\r\n }\r\n }\r\n },\r\n \"row100vh\": true,\r\n \"rowcustomheight\": \"\",\r\n \"relid\": 7\r\n },\r\n {\r\n \"bgcolor\": \"#000000\",\r\n \"row100vh\": false,\r\n \"rowcustomheight\": \"75vh\",\r\n \"relid\": 8\r\n },\r\n {\r\n \"relid\": 47\r\n },\r\n {\r\n \"relid\": 14\r\n },\r\n {\r\n \"relid\": 36\r\n },\r\n {\r\n \"relid\": 29\r\n },\r\n {\r\n \"relid\": 44\r\n },\r\n {\r\n \"relid\": 1\r\n },\r\n {\r\n \"relid\": 35\r\n },\r\n {\r\n \"relid\": 38\r\n },\r\n {\r\n \"relid\": 13\r\n },\r\n {\r\n \"bgcolor\": \"#000000\",\r\n \"relid\": 21\r\n },\r\n {\r\n \"relid\": 16\r\n },\r\n {\r\n \"relid\": 60\r\n },\r\n {\r\n \"bgcolor\": \"#ffffff\",\r\n \"relid\": 24\r\n },\r\n {\r\n \"relid\": 12\r\n },\r\n {\r\n \"relid\": 85\r\n },\r\n {\r\n \"relid\": 70\r\n }\r\n ],\r\n \"bgColor\": null,\r\n \"bgImage\": null,\r\n \"cont\": [\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

WHAT IS ENLIGHTENMENT?
Questions for the Eighteenth Century
Oct 18, 2024\u2013April 6, 2025
<\/span>Deutsches Historisches Museum Berlin<\/a><\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 0,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 5,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 4,\r\n \"absolute_position\": true,\r\n \"classes\": \"intro-sticky-title color-cycle color-cycle-active \"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

The Age of Enlightenment, a transformative intellectual movement of the 17th and 18th centuries, championed values such as reason, science, progress, and human rights, including individual liberty. At the same time, it challenged established power structures, particularly the monarchy and religious authority. Its ideas laid the groundwork for many of the democratic principles that continue to shape our world \u2013 and are still contested \u2013 today.
\u201cWhat is Enlightenment? Questions for the 18th Century\u201d critically examines the contradictions and complexities of the Enlightenment, shedding light on its key concepts and conflicts. While ideals such as equality and tolerance were central to the movement, the way we understand these values today differs considerably from how they were defined during the Enlightenment. Taking an international perspective, the accessible exhibition at the Deutsches Historisches Museum in Berlin explores contemporary issues related to the epoch and is designed with children, families, and school groups in mind.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 4,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 5,\r\n \"spacebelow\": 5,\r\n \"yvel\": 1,\r\n \"push\": 4,\r\n \"relid\": 5,\r\n \"absolute_position\": true\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

SERVICES
Campaign (Development and Design), Design of Print Media (Posters, Banners, Flyers, Advertisements), Visual Identity, Key Visual, Exhibition graphics, Illustrations

VISUAL SPACE AGENCY
Julia Volkmar, Anja Rausch

IN COLLABORATION WITH
Studio Bens


CLIENT
Deutsches Historisches Museum Berlin

PRESIDENT
Raphael Gross

DIRECTOR OF EXHIBITIONS
Ulrike Kretzschmar

HEAD OF PROJECT
Dorlis Blume

CURATOR
Liliane Weissberg

RESEARCH ASSOCIATES\u00a0
Wolfgang Cortjaens, Saro Gorgis

PROJECT ASSISTANT
Harriet Merrow

EXHIBITION ARCHITECTURE
Hans Hagemeister, Marie-Luise Uhle

EDUCATION AND COMMUNICATION
Brigitte Vogel-Janotta (Head of department), Verena Bischoff, Claudia Braun Carrasco, Margot Desplanches, Miriam Finkeldey, Verena G\u00fcnther, Rebecca Junglas,
Attila Magyar, Andrea Plamper, Norman Salusa, Lilja-Ruben Vowe, Max Wandel (Guides), Crawford Matthews (Outreach),
Anna-Lena Janako, Andrea Schenk (Booking service)\u00a0

COMMUNICATION
Stephan Adam, Maria Altnau, Christina Behrendt, Ina Frodermann, Laura Groschopp, Jenny Jakubik, Daniela Lange, Alexandra de L\u00e9on, Tabea Lintzmeyer, Ilka Linz, Jana Nawrot, Nicola Schnell, Peter Sch\u00fctzhold, Oliver Schweinoch

VISUAL CONSULTANT
Mason Leaver-Yap

GRAPHICS PRODUCTION (Exhibition)
Digidax<\/p>

PHOTOGRAPHY
Alexander Butz,
DHM \/ David von Becker
DHM\/Sandra K\u00fchnapfel<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 10,\r\n \"colspan\": 2,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 5,\r\n \"spacebelow\": 5,\r\n \"yvel\": 1,\r\n \"push\": 10,\r\n \"relid\": 6,\r\n \"absolute_position\": true\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Exhibition<\/p>\",\r\n \"align\": \"bottom\",\r\n \"row\": 2,\r\n \"col\": 0,\r\n \"colspan\": 2,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1.2,\r\n \"push\": 0,\r\n \"relid\": 2,\r\n \"absolute_position\": false,\r\n \"dosync\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2025\/06\/8_Was-ist-Aufklaerung_Exhibition_Visual-Space-Agency.jpg\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 3,\r\n \"colspan\": 7,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 11,\r\n \"attid\": 2142,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/06\/8_Was-ist-Aufklaerung_Exhibition_Visual-Space-Agency.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2025\/06\/8_Was-ist-Aufklaerung_Exhibition_Visual-Space-Agency-1920x1280.jpg\",\r\n \"_1280\": 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Campaign<\/p>\",\r\n \"align\": \"bottom\",\r\n \"row\": 12,\r\n \"col\": 0,\r\n \"colspan\": 2,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1.2,\r\n \"push\": 0,\r\n \"relid\": 84,\r\n \"absolute_position\": false,\r\n \"dosync\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

The exhibition\u2019s campaign features a wooden model of an eye \u2013 one of the key objects on display \u2013 which appears to return the viewer\u2019s gaze. The model eye visualizes one of the era\u2019s central aims within the campaign: dating back to 1700, it symbolizes the Enlightenment\u2019s pursuit of knowledge and the growing popularity of research through experimentation, including studies of the human body. 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The \u201cEnlightenment NOW\u201d program is designed for teenagers and young adults from diverse social backgrounds. Its accompanying poster campaign highlights key themes, both historical and contemporary, such as freedom, truth, equality, knowledge, honor, and reason in various languages and scripts, styled like a festival line-up. The use of a contemporary typeface with rounded edges adds a friendly, modern touch, making these still relevant topics more accessible to a younger audience. While \u201cAufkl\u00e4rung NOW\u201d is visually geared toward a younger demographic, the gradient from yellow to light blue ensures a clear connection to the main campaign. Two sections of the exhibition were co-developed with young adults from variouseducational institutions. 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WHAT IS ENLIGHTENMENT?
Questions for the Eighteenth Century
Oct 18, 2024\u2013April 6, 2025
<\/span>Deutsches Historisches Museum Berlin<\/a><\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": \"5\",\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 4,\r\n \"absolute_position\": false,\r\n \"classes\": \"intro-sticky-title color-cycle color-cycle-active \"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

The Age of Enlightenment, a transformative intellectual movement of the 17th and 18th centuries, championed values such as reason, science, progress, and human rights, including individual liberty. At the same time, it challenged established power structures, particularly the monarchy and religious authority. Its ideas laid the groundwork for many of the democratic principles that continue to shape our world \u2013 and are still contested \u2013 today.
\u201cWhat is Enlightenment? Questions for the 18th Century\u201d critically examines the contradictions and complexities of the Enlightenment, shedding light on its key concepts and conflicts. While ideals such as equality and tolerance were central to the movement, the way we understand these values today differs considerably from how they were defined during the Enlightenment. Taking an international perspective, the accessible exhibition at the Deutsches Historisches Museum in Berlin explores contemporary issues related to the epoch and is designed with children, families, and school groups in mind.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": \"10\",\r\n \"spacebelow\": \"5\",\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 5,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

SERVICES
Campaign (Development and Design), Design of Print Media (Posters, Banners, Flyers, Advertisements), Visual Identity, Key Visual, Exhibition graphics, Illustrations

VISUAL SPACE AGENCY
Julia Volkmar, Anja Rausch

IN COLLABORATION WITH
Studio Bens


CLIENT
Deutsches Historisches Museum Berlin

PRESIDENT
Raphael Gross

DIRECTOR OF EXHIBITIONS
Ulrike Kretzschmar

HEAD OF PROJECT
Dorlis Blume

CURATOR
Liliane Weissberg

RESEARCH ASSOCIATES\u00a0
Wolfgang Cortjaens, Saro Gorgis

PROJECT ASSISTANT
Harriet Merrow

EXHIBITION ARCHITECTURE
Hans Hagemeister, Marie-Luise Uhle

EDUCATION AND COMMUNICATION
Brigitte Vogel-Janotta (Head of department), Verena Bischoff, Claudia Braun Carrasco, Margot Desplanches, Miriam Finkeldey, Verena G\u00fcnther, Rebecca Junglas,
Attila Magyar, Andrea Plamper, Norman Salusa, Lilja-Ruben Vowe, Max Wandel (Guides), Crawford Matthews (Outreach),
Anna-Lena Janako, Andrea Schenk (Booking service)\u00a0

COMMUNICATION
Stephan Adam, Maria Altnau, Christina Behrendt, Ina Frodermann, Laura Groschopp, Jenny Jakubik, Daniela Lange, Alexandra de L\u00e9on, Tabea Lintzmeyer, Ilka Linz, Jana Nawrot, Nicola Schnell, Peter Sch\u00fctzhold, Oliver Schweinoch

VISUAL CONSULTANT
Mason Leaver-Yap

GRAPHICS PRODUCTION (Exhibition)
Digidax<\/p>

PHOTOGRAPHY
Alexander Butz,
DHM \/ David von Becker
DHM\/Sandra K\u00fchnapfel<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 3,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": \"5\",\r\n \"spacebelow\": \"10\",\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 6,\r\n \"absolute_position\": true,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Exhibition<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 4,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1.04,\r\n \"push\": 0,\r\n \"relid\": 2,\r\n \"absolute_position\": false,\r\n \"dosync\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2025\/06\/8_Was-ist-Aufklaerung_Exhibition_Visual-Space-Agency.jpg\",\r\n \"align\": \"middle\",\r\n \"row\": 5,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 11,\r\n \"attid\": 2142,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/06\/8_Was-ist-Aufklaerung_Exhibition_Visual-Space-Agency.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2025\/06\/8_Was-ist-Aufklaerung_Exhibition_Visual-Space-Agency-1920x1280.jpg\",\r\n \"_1280\": 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The exhibition\u2019s campaign features a wooden model of an eye \u2013 one of the key objects on display \u2013 which appears to return the viewer\u2019s gaze. The model eye visualizes one of the era\u2019s central aims within the campaign: dating back to 1700, it symbolizes the Enlightenment\u2019s pursuit of knowledge and the growing popularity of research through experimentation, including studies of the human body. 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The \u201cEnlightenment NOW\u201d program is designed for teenagers and young adults from diverse social backgrounds. Its accompanying poster campaign highlights key themes, both historical and contemporary, such as freedom, truth, equality, knowledge, honor, and reason in various languages and scripts, styled like a festival line-up. The use of a contemporary typeface with rounded edges adds a friendly, modern touch, making these still relevant topics more accessible to a younger audience. While \u201cAufkl\u00e4rung NOW\u201d is visually geared toward a younger demographic, the gradient from yellow to light blue ensures a clear connection to the main campaign. Two sections of the exhibition were co-developed with young adults from variouseducational institutions. 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